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June 03, 02:39 PM

June 03, 02:39 PM

/Kinetiq.

/2024-25/

Client

Kinetiq Research

Timeline

2024-Present

Brand Identity, Logo, Web Design, Marketing

Now $1B+ in liquid staking TVL; flagship kHYPE is the 4th-largest liquid staking token in all of crypto.

Website

Website

/Project Goals/

Kinetiq was launching into a market that already had competitors- but competitors who'd gotten to market by cutting corners on security and ecosystem relationships. Kinetiq was the opposite: uncompromising on smart-contract audits, proactive with the key players on Hyperliquid. The brand had a single job- convey the caliber of the team and the scale of the opportunity- while standing entirely on its own. The lazy play, which most competitors took, was to tack "hyper-" onto a name and clone the Hyperliquid logo. That was the trap to avoid.

Kinetiq was launching into a market that already had competitors- but competitors who'd gotten to market by cutting corners on security and ecosystem relationships. Kinetiq was the opposite: uncompromising on smart-contract audits, proactive with the key players on Hyperliquid. The brand had a single job- convey the caliber of the team and the scale of the opportunity- while standing entirely on its own. The lazy play, which most competitors took, was to tack "hyper-" onto a name and clone the Hyperliquid logo. That was the trap to avoid.

The name points at kinetic energy and perpetual motion. Hyperliquid's own identity emphasized liquid in motion. The goal became capturing that energy — lightning in a bottle — in something ownable. In founder brainstorms I facilitated, the Japanese tradition of Mon (紋 — heraldic emblems that carry symbolic weight much like a modern logomark) surfaced as a direction. It led to a mark built on seigaiha (青海波 — "blue ocean waves"): a symmetric, cyclical wave pattern that is a literal depiction of kinetic motion, and, fittingly, a traditional symbol of rising fortune.

/Results/

Kineitq has grown to become the largest protocol on Hyperliquid, with over $1B+ TVL. Kinetiq's flagship product kHYPE is now the 4th largest LST in all of crypto.

Kineitq has grown to become the largest protocol on Hyperliquid, with over $1B+ TVL. Kinetiq's flagship product kHYPE is now the 4th largest LST in all of crypto.

The website serves not only as a brand showcase but as a flexible platform for future growth — from editorial expansions to product integrations.

Branding

Strategy

Design

Marketing

/More projects.

Year

Project name

Description

/202-25

/Redacted.

From back-of-the-napkin concept to a brand that cut through peak-cycle crypto mania

Hand holding a sleek black smartphone or mobile device against a light background

/202-25

/Redacted.

Hand holding a sleek black smartphone or mobile device against a light background

/202-25

/Redacted.

Hand holding a sleek black smartphone or mobile device against a light background

/202-25

/Redacted.

Hand holding a sleek black smartphone or mobile device against a light background

/2024-25

/SYNO.

Product design for a unified cross-chain money market

Laptop showing UI of the SYNO cross chain lending protocol

/2024-25

/SYNO.

Laptop showing UI of the SYNO cross chain lending protocol

/2024-25

/SYNO.

Laptop showing UI of the SYNO cross chain lending protocol

/2024-25

/SYNO.

Laptop showing UI of the SYNO cross chain lending protocol

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