Basil McMahon | Visual Rinse
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/Who I am.
Visual Rinse
I'm a designer working across product, brand, and visual systems with a background rooted in crypto, startups, and emerging technology.
Over the past decade, I've worked with founders, protocols, and early-stage companies, often helping shape ideas from zero: translating complex concepts into products, brands, and experiences people can immediately understand and trust.
My work spans UI/UX, visual identity, creative direction, and digital propaganda. While I work as a designer, I also think deeply about narrative and strategy- how products earn attention, how brands create belief, and how design can drive buy-in inside fast-moving markets.
I've lived in six countries and worked across industries ranging from crypto and AI to wellness, fashion, and consumer products. I’ve founded my own start-ups, raised capital, and built massive interactive sculptures out of found objects. That non-linear background influences how I approach design: pulling from references and cultural signals that sit outside the usual ecosystem of trends, while doing my best to keep up with the quickening going on in tech these days.
I'm particularly drawn to founders building in spaces where the rules aren't written yet- where strong communication and sharp execution matter as much as aesthetics.
Currently posted up in Mexico City, working remotely with teams worldwide.
2016-26©
I keep a small client roster intentionally- so when I take on a project, it actually gets my full attention.